With the energy price crisis constantly looming, a 6 month study, named Crowdflex, investigated ways in which 25,000 were able to increase or decrease their electricity demand based on price signals. These methods included different technologies such as smart meters and electric vehicle chargers. 

The study found that homes that were placed on time-of-use tariffs, which could account for fluctuating energy prices and peak times, reduced their electricity by 15-17% during the evening peak of 4pm to 7pm. 

Homes with an EV charger saw even greater reductions, with an average 23% decrease. 

Using these results, Crowdflex forecast that a national-scale rollout of time-of-use tariffs and other energy saving methods could shave up to 10% off of peak electricity demand by 2030.